Integrated Marketing Strategy Associate
Integrated Marketing Strategy Associate Sandy Springs, GA 6 Months • Hybrid working requirements; 4 days in office, 1 day remote Pay: $25-28 per hour we are looking for someone who has more brand, strategy, and market research experience. Our ideal candidate will be a strategic thought leader able to turn insights into human action and flex their creative ideation to work alongside various marketing channels teams. Role Overview The Junior Consultant / Associate, Integrated Marketing Strategy supports the development of brand strategy and national marketing initiatives by translating market intelligence into a clear strategic direction. This role partners closely with internal stakeholders and external agency teams to develop strategic briefs, campaign insights, and performance analyses that inform key marketing decisions. This role is ideal for candidates with 1–2 years of experience in brand strategy, marketing, consulting, or agency strategy who are looking to deepen their strategic skillset in a complex, high visibility environment. What You’ll Do Strategy & Insights • Gather, analyze, and synthesize market research, competitive intelligence, and performance data to inform brand and marketing strategy. • Translate insights into clear implications and recommendations for campaigns, positioning, and messaging. • Support the development of strategic briefs that guide national advertising and integrated marketing initiatives. Cross Functional & Agency Collaboration • Partner with internal teams (Brand, Product, Sales, Market Intelligence, Analytics) to align objectives, insights, and priorities. • Collaborate with agency partners to support briefing, campaign development, and postlaunch analysis. • Contribute to weekly strategy meetings, including agenda development and follow-up documentation. Campaign & Performance Support • Assist in the campaign planning process, helping ensure strategic alignment from brief to execution. • Support monthly and ad hoc analytics reporting, campaign studies, and effectiveness of summaries. • Develop competitive and category analyses to contextualize performance and identify opportunities. Communication & Storytelling • Build presentations and reports that clearly communicate insights, strategy, and recommendations. • Present findings and strategic perspectives to internal teams and agency partners as needed. Qualifications Experience • 1–2 years of professional experience in brand strategy, marketing, consulting, market research, or agency strategy (internships may count toward this experience). • Experience working with data, insights, or research to inform marketing or business decisions. • Exposure to cross functional collaboration and/or agency partnership models preferred. Education • Bachelor's degree in Marketing, Brand Strategy, Communications, Business Management, or related field. Skills & Attributes • Strong analytical and critical thinking skills with the ability to translate data into clear insights. • Clear, concise, written, and verbal communication skills, especially presentations and briefs. • High attention to detail with the ability to manage multiple workstreams. • Curious, proactive, and comfortable working in a fast-paced, matrixed organization. • Interest in brand building, luxury, and integrated marketing strategy. • The ability to perform desktop and secondary research and extract consumer insights.
