General Manager - Optical Design Engineering (ODE) (San Jose)

Overview Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world‑class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award‑winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry‑first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities Design Engineering Software (DES) is a global, multi‑business unit software organization within Keysight, delivering advanced engineering software platforms that enable customers to design, simulate, and validate the world’s most complex electronic, mechanical and optical systems. One of these business units, Optical Design Engineering (ODE), focuses on industry‑leading optical and photonics design and simulation software. Keysight is seeking a proven software‑oriented General Manager to lead the ODE Business Unit, with full P&L ownership and end‑to‑end responsibility for strategy, growth, and execution. This role represents a significant general management opportunity for a senior leader with a strong software engineering background to scale a global engineering software business, modernize development practices, accelerate recurring revenue, and drive profitable growth within a broader, highly differentiated multi‑physics software portfolio. ODE delivers industry‑leading optical and photonics software that extends DES's multi‑physics platform into optics and photonics. The business enables software‑first, system‑level virtual prototyping across electronics, mechanics, and optics- empowering customers to innovate new products faster, reduce physical prototypes, and manage increasing system complexity through scalable simulation workflows. As part of Keysight’s ongoing DES transformation, this role is central to advancing modern software engineering excellence, including agile development, continuous delivery, and the effective use of AI‑enabled productivity tools across the value chain. The General Manager holds full accountability for business performance, software technology direction, and people leadership, while contributing to DES‑wide innovation, platform integration, and long‑term value creation. Key Responsibilities Lead a global software engineering‑led organization with core development and leadership hubs in the United States, Germany, and Japan, supported by regional commercial coverage across the globe. Report directly to the Senior Vice President of DES and operate as a member of the DES senior leadership team, contributing to enterprise‑level software strategy, portfolio evolution, and transformation execution. Own the end‑to‑end ODE business with full P&L responsibility, including: Software product and platform strategy aligned with DES architectural priorities Software engineering execution, agile roadmap delivery, and release predictability Go‑to‑market alignment, pipeline expansion, and recurring revenue growth Operational efficiency, cost discipline, and scalable software execution Drive the evolution of ODE's development model by strengthening agile and DevOps practices, improving cross‑functional collaboration between engineering, product management, and go‑to‑market teams, and increasing speed, quality, and customer impact. Champion the adoption of AI‑enabled productivity tools across engineering, product management, and operations to improve developer efficiency, code quality, testing, documentation, analytics, and decision making. Lead the continued transformation toward recurring software revenue through subscription, hybrid, and enterprise deployment models, improving customer onboarding, adoption, retention, and lifetime value. Act as a strategic software business leader, anticipating and shaping industry evolution across: Optical and photonics simulation software platforms Modern software licensing and deployment models (on‑premise, subscription, hybrid enterprise) High‑performance computing, GPU acceleration, cloud‑native architectures, and scalable SaaS models AI‑enabled design, simulation, and automation workflows Identify and develop new growth opportunities by combining software technologies across DES business units, leveraging Keysight's scale to address high‑value customer workflows and emerging market needs. Drive portfolio focus and differentiation by prioritizing high‑impact software use cases, target markets, and competitive positioning within a rapidly evolving simulation and engineering software ecosystem. Ensure strong alignment with DES and Keysight strategies, integrating ODE priorities with broader software, hardware, and solutions portfolios to maximize customer value and operational leverage. Build and sustain a high‑performing, inclusive leadership culture, developing software engineering talent, succession, and engagement across geographies while leading effectively through change. Qualifications Senior engineering leader with a strong software engineering background and experience leading large, complex development organizations at scale. Strong business acumen, with the ability to translate customer needs, market dynamics, and strategy into effective product, engineering, and investment decisions. Technical credibility in optical, photonics, or multi‑physics simulation, with the ability to guide long‑term software architecture and platform evolution. Proven leader of modern software engineering execution, including agile development, CI/CD, and disciplined product lifecycle management across global teams. Strategic understanding of modern computing architectures, including HPC, cloud, GPU acceleration, and AI‑enabled workflows. Experience leveraging AI‑driven productivity tools to improve engineering efficiency, quality, and delivery outcomes. Proven people leader, capable of building high‑performing, inclusive teams and leading globally distributed organizations through change and transformation. The role requires strong global leadership presence and regular international travel. Keysight is an Equal Opportunity Employer. Benefits and Compensation Santa Rosa, CA Pay Range: MIN $207,360.00 - $276,480.00 - MAX $345,600.00 Santa Clara, CA Pay Range: MIN $227,520.00 - $303,360.00 - MAX $379,200.00 Pasadena, CA Pay Range: MIN $207,360.00 - $276,480.00 - MAX $345,600.00 Most offers will be between the minimum and the midpoint of the Salary Range listed above. Note: For other locations, pay ranges will vary by region. US Employees may be eligible for the following benefits: Medical, dental and vision Health Savings Account Health Care and Dependent Care Flexible Spending Accounts Life, Accident, Disability insurance Business Travel Accident and Business Travel Health 401(k) Plan Flexible Time Off, Paid Holidays Paid Family Leave Discounts, Perks Tuition Reimbursement Adoption Assistance ESPP (Employee Stock Purchase Plan) J-18808-Ljbffr

Senior Vice President, Creative Strategy (San Francisco)

Highwire is seeking an SVP, Creative Strategy for a 6-month contract engagement. This is a senior‑level creative strategy role focused on delivering exceptional, insight‑driven creative work for Highwire’s clients. The right candidate has experience overseeing the strategy on large‑scale, multi‑channel engagements for top‑tier clients. Key Responsibilities Serve as the senior creative strategy lead across a portfolio of client accounts, developing insight‑driven creative strategies that align with client business objectives and communications goals. Translate client briefs, audience insights, and market research into clear, compelling creative platforms that guide campaign development. Lead creative strategy sessions with clients, presenting ideas and recommendations with confidence and clarity. Act as a trusted creative partner to senior client stakeholders, providing strategic counsel that strengthens relationships and elevates the quality of the work. Ensure creative strategies are grounded in data and audience understanding, while leaving meaningful room for originality and creative ambition. Campaign Development & Execution Lead the conceptual development of integrated campaigns across paid, earned, shared, and owned channels — from initial brief through to final delivery. Work closely with Highwire’s creative, digital, content, and communications teams to bring campaign ideas to life cohesively and consistently across all touchpoints. Direct the development of creative deliverables — including visual concepts, messaging frameworks, campaign narratives, and content — ensuring every output meets the highest standard of quality. Oversee multiple campaign workstreams simultaneously, maintaining creative integrity and strategic alignment across all accounts. Ensure all work delivered to clients is polished, on‑brief, and ready to perform — with zero tolerance for errors or misalignment. New Business & Pitch Support Develop and present creative strategy concepts for new business pitches, crafting ideas that are bold, insight‑led, and clearly differentiated. Collaborate closely with Highwire’s strategy and business development teams to ensure pitch creative is tightly aligned with prospective client goals and business context. Bring a senior, compelling voice to pitch presentations — articulating a clear creative vision that inspires confidence and wins business. Creative Execution Across Accounts Provide senior‑level creative direction and feedback on work across the agency’s client portfolio throughout the engagement. Partner with account leads to understand client priorities and ensure creative strategy is aligned with broader campaign and communications planning. Bring fresh thinking, cultural awareness, and creative ambition to every brief — challenging the team to reach for ideas that are genuinely original and impactful. Stay attuned to trends across industries, platforms, and culture, applying relevant insights to client work in meaningful and timely ways. Success Factors 12 years of creative strategy experience, with significant time in senior creative roles within a top‑tier agency or in‑house environment. An exceptional portfolio demonstrating strategic, cross‑channel creative thinking with proven business impact across multiple industries. Deep experience developing and presenting creative strategy to senior and C‑suite client stakeholders. Strong conceptual skills with the ability to generate bold, original ideas rooted in insight and strategy. Proven track record of leading integrated, multi‑channel campaign development from concept through execution. Fluency across digital, social, content, and brand creative — with a clear understanding of how each channel plays a role in a connected campaign. Excellent presentation and communication skills, with the ability to articulate creative vision to both creative and non‑creative audiences. Experience supporting new business pitches, from concept development through to live presentation. A genuine, active commitment to DIBs — ensuring creative work is inclusive, culturally resonant, and representative of diverse audiences. Ability to hit the ground running, deliver immediate value, and operate with confidence across multiple accounts in a fast‑paced agency environment. Salary The salary range for this position is $175,000 to $249,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. Benefits Competitive salary with merit‑based opportunities for growth Flexible hybrid work model tailored to your schedule and lifestyle Generous vacation policy, including extended summer and winter breaks Early log‑off on Fridays through our Empower Hours program 401(k) plan with employer matching Comprehensive medical, dental, and vision coverage, plus FSA options Paid parental leave benefits Commuter benefits Annual Growth Mindset stipend for books, events, or learning experiences Monthly technology reimbursement Wellness benefit program for mental and physical health 501(c)(3) donation matching program Mentorship and ongoing professional development opportunities Monthly recognition and team celebrations Employee referral and new business referral bonuses Quarterly Highwire events and team gatherings Dog‑friendly office environment A supportive, inclusive, and collaborative workplace where you can grow and do your best work Location & Work Environment Highwire offers both remote and hybrid work options, depending on where you live. Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in‑office days per week. Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C. Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire. J-18808-Ljbffr

Product Marketing Director (Atlanta)

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category: Marketing & Communications About Salesforce Salesforce is the 1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Role The Applications Product Marketing Management (Apps PMM) team covers eight core application businesses: Sales, Service, Marketing, Commerce, Field Service, Revenue Management, IT Service, and Contact Center. While each cloud owns deep product expertise, this role owns the layer above it: the cross-cloud, buyer-first solution narratives that connect those products into cohesive stories that a CIO, CFO, or COO actually buys, and that convert directly into pipeline. The ideal candidate is equally fluent in messaging and demand generation, treating the two as a single discipline. You will also serve as Apps' single point of contact for cross-Salesforce initiatives, representing the portfolio in corporate campaigns, company-wide launches, and cross-BU programs run by Industries, Platform, or corporate Marketing. This role offers broad portfolio visibility, regular exposure to leadership across Apps and corporate Marketing, and true ownership spanning message strategy and pipeline growth. Key Responsibilities Cross-Apps Solution Messaging: Own the master solution narratives for the Apps portfolio. Organize them by buyer persona, business challenge, and industry vertical rather than product line to answer why Salesforce for my entire business, not just one team. Use-Case Positioning: Build the cross-cloud use-case library for the highest-value scenarios enterprise buyers evaluate (e.g., agentic field service plus revenue optimization, connected service plus commerce). Ensure every narrative is defensible, grounded in customer data, and insulated from competition. Buyer Journey Frameworks: Map messaging to how CIOs, CFOs, and COOs make purchasing decisions. Build the frameworks Cloud CMOs and field teams use to meet these executives where they are. GTM Activation & Demand Generation: Turn solution narratives into high-impact pipeline assets: first-call decks, solution briefs, executive presentations, campaign frameworks, and field enablement. Partner directly with demand gen and campaigns teams, collaborate with the Drive Enablement Excellence and Global Campaigns guilds, and track how narrative choices impact pipeline and conversion. Competitive Differentiation: Own cross-apps competitive positioning. Drive the core argument that Salesforce is the only enterprise agentic platform connecting the full front-to-back office, eliminating the cost and fragmentation of point-solution stacks. Operationalize this into proof points, battle cards, and objection-handling resources for sellers. Cross-Salesforce Point of Contact: Represent Apps in corporate-level campaigns, company-wide launches, and cross-BU programs. Bring the right context back into Apps and ensure the portfolio shows up with one coordinated voice. Skills and Experience Experience: 10 years in product or solution marketing within enterprise SaaS, with a proven track record marketing to multiple LOB buyers rather than just one persona or product line. Solution-First Approach: Demonstrated success building use-case and solution narratives centered on customer problems rather than feature sets. Demand Gen Fluency: Deep understanding of how narrative choices show up in campaign performance and pipeline, with experience working directly alongside demand gen partners to see campaigns through. Enterprise Buying Knowledge: Fluency in enterprise buying dynamics, platform consolidation decisions, and how to position a multi-product portfolio coherently. Influence Without Authority: Proven ability to navigate and succeed within a highly matrixed organization by building strong relationships across cloud PMM teams and cross-company stakeholders. Communication: Exceptional written communication skills, with the versatility to write an executive narrative, a solution brief, and a battle card in the same unified voice. AI Fluency: Strong understanding of what Agentforce and AI agents do, combined with a habit of personally using AI tools to work faster and produce sharper output. Leadership Track Record: A history of taking on scope beyond the formal job description and a visible ambition to grow into broader marketing leadership roles. Nice to Have Experience spanning multiple product lines or clouds within a single company. A professional background in consulting, revenue operations, or an LOB function prior to moving into marketing. An MBA or equivalent analytical rigor. Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com. J-18808-Ljbffr