Head of Organic Growth (SEO / CRO / AI Search)

Lead SEO, CRO, and emerging AI/Generative search (GEO) to drive organic performance. Head of Organic Growth (SEO / CRO / AI Search) Employment Full‑time Must be eligible to work in the USA and located in one of the following states: TN, GA, AL, FL, NC, SC, NV, NH, TX, MN, VA, IL The Summary We are looking for a strategic, player‑coach leader to join our team as Head of Organic Growth (SEO / CRO / AI Search). This is a director‑level role that owns the agency’s organic performance discipline end‑to‑end across traditional SEO, Conversion Rate Optimization (CRO), and the rapidly emerging field of AI / Generative search (also called GEO or AEO). The ideal candidate has 7 years of progressive experience across SEO and CRO, with mandatory hands‑on expertise in Google Analytics 4, Google Search Console, Google Tag Manager, an enterprise A/B testing platform (VWO, Optimizely, or Convert), and a working command of how AI‑driven surfaces (Google AI Overviews, ChatGPT, Perplexity, Claude) source and cite content. This Director will set the organic strategy across the client portfolio, lead and mentor SEO/CRO/GBP specialists, partner with Account Directors and the Development Team on execution, and personally own the agency’s POV on where organic growth is going next. A track record of measurable organic lift across rankings, qualified traffic, AI citations, conversion rate, and revenue is essential. Responsibilities Organic Growth Strategy & Leadership Set and own the agency’s organic growth strategy across SEO, CRO, and AI/Generative search. Translate client business goals into integrated organic roadmaps that ladder up to measurable revenue impact. Lead, mentor, and grow a team of SEO, CRO, and GBP specialists by setting standards, reviewing work, and developing career paths. Serve as the agency’s senior point of contact for organic strategy in new business pitches, QBRs, and executive‑level client conversations. SEO Strategy & Execution Direct technical, on‑page, content, and off‑page SEO programs across a multi‑client portfolio. Oversee site audits, keyword and topic strategy, internal linking, schema/structured data, site architecture, and authority‑building. Partner with the Development Team on technical SEO requirements (Core Web Vitals, indexability, rendering, hreflang, structured data) and with content teams on topical authority and editorial planning. CRO & Experimentation Leadership Own the agency’s experimentation discipline. Set the testing roadmap, prioritization framework, and statistical rigor across client A/B and multivariate testing programs. Personally design and review high‑stakes experiments. Partner with the CRO Specialist on platform execution (VWO, Optimizely, Convert), ensure clean tracking via GA4 and GTM, and translate test outcomes into permanent site changes and case studies. AI / Generative Search (GEO / AEO) Build and own JG’s methodology for getting clients cited in AI‑driven search surfaces such as Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and what comes next. Develop the agency’s POV on content structure, entity optimization, citation‑worthiness, and tracking AI visibility. Lead client education on the GEO/AEO shift and what it means for their organic strategy. Platform & Tool Expertise Google Analytics 4, Search Console & Google Tag Manager (Required) Deep proficiency in GA4 for funnel and acquisition analysis, Search Console for query and indexing analysis, and GTM for event tracking and dataLayer architecture is required. A/B Testing Platforms (Required) Hands‑on, leader‑level experience with at least one enterprise‑grade testing platform such as VWO, Optimizely, or Convert. Must be able to architect a testing program and personally QA variations, not just direct one. Enterprise SEO Tooling (Required) Working command of an enterprise SEO toolkit such as Ahrefs, Semrush, Screaming Frog, Sitebulb, or equivalent. Must be comfortable running a technical crawl, log‑file review, and building a topic/cluster strategy from scratch. AI Search Visibility Tooling (Required / Differentiator) Working knowledge of tools and methods for monitoring AI Overview presence, LLM citations, and brand mentions inside generative answer engines (e.g., Profound, Peec, Otterly, Athena, or equivalent). Must have a clear point of view on what works. JavaScript, HTML & CSS (Required) Working proficiency in front‑end web technologies to scope test variations, troubleshoot tracking, and partner credibly with the Development Team. Need not be a production engineer, but must be comfortable reading code and writing/debugging scripts inside testing and tag platforms. Figma (Required) Ability to collaborate within Figma to review, annotate, and contribute to wireframes and UX/UI explorations that inform test variations and landing page optimizations. Heatmap & Session Recording Tools (Preferred) Experience with Microsoft Clarity, Hotjar, or FullStory to drive qualitative insight and test hypotheses. CMS Platforms (Preferred) Familiarity with WordPress and/or Shopify for shipping optimized pages and CRO changes inside common CMS environments. Local SEO Tooling (Preferred) Familiarity with Soci, Yext, or equivalent for multi-location clients, sufficient to direct a GBP Specialist credibly. UX Research & CRO Best Practices Direct heuristic evaluations, usability audits, and journey mapping to identify conversion barriers. Apply persuasion principles, cognitive bias awareness, form optimization, page speed impact, and mobile‑first design. Partner with UX/UI designers and developers to ensure test variations and permanent changes meet both conversion goals and brand standards. Performance Reporting & Client Communication Own the organic performance narrative across the portfolio. Build and present quarterly business reviews that connect SEO/CRO/GEO activity to revenue. Proactively flag pacing or performance concerns to Account Directors and the broader strategy team. Develop case studies that demonstrate the ROI of organic work and translate statistical outcomes into business impact. Strategy & Innovation Stay at the front of search, experimentation, and behavioral analytics. Build JG’s POV on how AI‑powered personalization, predictive analytics, and generative answer engines change organic strategy. Contribute to the agency’s external thought leadership and internal best practices. Qualifications 7 years of progressive experience across SEO and CRO, with at least 2 years in a lead, manager, or director‑level role. Verifiable, hands‑on experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM). Demonstrated proficiency in at least one enterprise A/B testing platform (VWO, Optimizely, or Convert). Demonstrated proficiency in an enterprise SEO toolkit (Ahrefs, Semrush, Screaming Frog, Sitebulb, or equivalent). A clear, evidence‑based point of view on AI / Generative search (GEO / AEO) and how content gets cited by Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini. Working knowledge of JavaScript, HTML, and CSS sufficient to scope test variations, troubleshoot tracking, and partner credibly with developers. Proficiency in Figma for design collaboration and wireframe review. Strong understanding of CRO best practices, including statistical significance, sample size calculation, and experiment design methodology. Experience with heatmap and session recording tools (Microsoft Clarity, Hotjar, FullStory) is strongly preferred. Agency‑side experience managing multi‑client portfolios is strongly preferred. Experience leading or mentoring SEO, CRO, or local search specialists is strongly preferred. A college degree in Marketing, Analytics, Computer Science, UX Design, Business, or a related field is preferred. Exceptional organizational and time‑management skills, with a proven ability to lead multiple concurrent client engagements simultaneously. Strong analytical skills and the ability to translate complex data into actionable, evidence‑based recommendations. A curious and proactive, team‑oriented attitude and a genuine passion for understanding user behavior and driving measurable business outcomes. Benefits Flexibility to work from home with optional hybrid work environment for locals in our beautifully renovated downtown office (with paid parking). 100% employer‑paid health, dental, and vision insurance for employee AND two family members. 401(k) with company match. PTO, sick days, and paid holidays. Wellness stipend. Professional development opportunities. Company‑wide social events like an annual lake day, team‑specific retreats, and more. Summer Fridays. J-18808-Ljbffr

Development Director

Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. We are currently hiring a Development Director in Tulsa, Oklahoma. The Director will generate revenue for our Heart Walk fundraising campaign, including our signature Heart Walk event. This is a full-time, office-based position that offers a hybrid schedule and requires daily, local travel. We have a fast-paced sales-type environment with the main responsibility of driving revenue in support of our mission. Base salary is offered with the potential to earn an incentive up to 25% of your base pay, based on achieving certain revenue targets and triggers. Responsibilities Generate revenue by prospecting and securing local corporate sponsorship and individual donations. Achieve revenue goals by building and maintaining relationships with corporate partners and donors. Build and maintain a pipeline of prospective corporate sponsors and donors by conducting research that matches the campaign goals and the Association's mission. Develop and present proposals and accompanying materials to secure revenue and volunteer engagement. Recruit and be responsible for executive volunteer leadership, volunteer committees, and day-of-the-event volunteers. Recruit corporate team participation in Heart Walk and motivate team members to fundraise. Lead and engage new individual membership for our Cor Vitae giving society, in partnership with other appropriate fundraising staff. Includes planning and implementing regular engagement events for members. Plan and implement events in collaboration with internal and external partners. Work with a Communications Director to support and promote campaign communication plans. Qualifications 3 years of relevant experience in fundraising, sales, or other related experience. University/College degree or equivalent experience. Ability to do daily local travel up to 75% and some overnight trips as needed; requires access to reliable transportation at all times on an immediate basis. Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components or requesting additional assistance may be required before lifting and/or moving. Must have at least basic knowledge and skill/proficiency with Microsoft Office. Preferred Experience and Skills Experience managing and cultivating high-level leaders at the C-Suite level. Knowledge of corporate and community networks. Compensation & Benefits Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed. Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; this position is incentive eligible based on achieving certain targets. Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. We also offer an employee assistance program, employee wellness program, telemedicine, and medical consultation. Professional Development – You can join one of our many Employee Resource Groups or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year. Tuition Assistance – We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE/Protected Veterans/Persons with Disabilities J-18808-Ljbffr

Tennis Instructor and Site Director, Southern Oregon

Position Title: RecTennis Instructors and Site Directors Reports to: Regional Manager of Recreational Tennis Location: Local parks, schools, and/or recreational centers in your area Status: Part Time; Hourly; Non-Exempt; Seasonal; On-Call Pay: Ranges from $16.00-$21.00 per hour depending on city and job role Do you have a passion for tennis? Do you want to work at an innovative, entrepreneurial, non-profit organization? Are you motivated to give back to communities and to provide programs and services that positively impact youth, teens, adults, and multi-generational families? USTA PNW is looking for Instructors and Site Directors at our local parks and schools to help drive our mission on and off the court. This position reports to the Regional Manager of Recreational Tennis. Established in 1904, the United States Tennis Association Pacific Northwest (USTA PNW) is a 501(c)3 non-profit organization working to promote and develop the growth of tennis by providing access for all. As one of the 17 sections of the USTA, the national governing body of the sport of tennis, USTA PNW serves over 25,000 individual adult and junior members, 200 tennis facilities, and provides low-cost RecTennis after school and summer programs to 40,000 participants. USTA/PNW has cultivated over 300 community partnerships including schools, public parks, recreation and shared spaces across four states. Learn more at www.ustapnw.org. USTA PNW was recognized as one of the 2024 and 2025 Top Workplaces by The Oregonian! This award is a testament to our incredible staff and the collaborative, dedicated, and trusting environment we've built together. Key Responsibilities Create a welcoming, safe, and fun learning environment for all participants. Communicate professionally with parents, partners, and community organizers. Implement program curriculum and provide on‑going instruction and expertise at program sites. Ensure equipment set‑up and take down for each session. Ensure that all equipment is in safe condition to use. Storing or the transport of equipment may be necessary depending on location working. Site Director may be asked to transport equipment in their personal vehicles if there is no secure on-site location for storage at the site. Check attendance roll for each session and check‑out with parent sign‑off for conclusion of each session. Stay at site until all participants have been picked up by authorized personnel. Perform marketing tasks as needed which include, but are not limited to; hanging flyers, working at marketing events, etc. Programs occur at outdoor and indoor sites/facilities and may include extreme weather conditions (heavy rainfall, high temperatures and sun exposure, etc.). Performing other duties as assigned by Site Director or Regional Manager of Recreational Tennis. Represent and support USTA PNW facilities and NetGeneration products and services to further PNW mission and initiatives. Follow and implement all USTA PNW procedures and protocols at all times. Work Environment and Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with reasonable accommodations given. This position requires the ability to: Operate general tennis equipment, such as a racquet, balls, ball‑hoppers, gym bags of supplies, clipboard, pop‑up tennis net, pen. Occasionally move products and supplies, up to 30 pounds. Talk, speak or hear. Use hands to finger, handle or feel; and reach with hands and arms. Carry out repetitive motions regularly such as tossing and motions holding a tennis racquet. Respond to sounds and visual cues. The USTA PNW will comply with the Americans with Disabilities Act, and all amendments thereto, as well as any similar state laws and regulations. The USTA PNW will not discriminate on the basis of disability. On and Off‑court Needs 99% On‑Court 1% Off‑Court (preparing daily lesson plans and activities) Subject to change with business needs. Supervisory Responsibilities Site Directors support and partner with Instructors, however this position does not manage the Instructors directly. The Site Director will lead the day‑to‑day flow and direct Instructors. Instructors have no supervisory responsibilities in regards to other staff. Internal Relationships Instructors work primarily and directly with Site Director and Regional Manager of Recreational Tennis. Site Directors oversee and direct Instructors and work directly with the Regional Manager to problem‑solve and communicate issues and feedback as needed. External Relationships Maintains high quality customer service with parents, participants, and public. Travel Demands Staff are responsible for the travel to and from the job site every work day. Staff must have what is deemed as reliable transportation which can mean bus, bike, personal vehicle, etc. Key Performance Indicators Pre and Post Season/Program Reviews performed by Supervisor (if applicable) Achievement of specific objectives for areas of responsibility. Evidence of high quality customer service. Evidence of performance of major duties. Evidence of performance as a productive team member. Evidence of effective internal and external relationships. Evidence of delivering the USTA PNW mission. Skills and Qualifications Experience teaching tennis is preferred. Instructors can be an employee of any age over 14 generally. To act as a Site Director the employee must be 18 years of age. Experience working with children and adults in a teaching setting is preferred. Dependability, communication skills, and an excellent work ethic. Ability to accept guidance and supervision. Desire to work with children and act as a positive role model. Ability to lead and direct participants activities and transitions. Desire, passion, and ability to promote and grow the game of tennis. Ability and comfort of collaborating and taking direction. Must have the ability to pass a background check. Ability to make quick decisions that best serve participants. Work independently and collaboratively to accomplish responsibilities, goals and projects. Provide excellent customer service to both internal and external customers, partners, vendors. Conditions of Hire Must have the ability to continually pass a background check. Must complete the USTA Safe Sport online education course. Eligibility to be SafePlay approved and remain SafePlay approved through tenure at USTA PNW. Must register within ADP Workforce Now (payroll platform) to ensure proper tax and payroll recording. Authorization to work within the United States administered by a 3rd party vendor. Must sign the USTA PNW Offer Letter, Employee Handbook, and all required policies and procedures upon hire and as needed. Ability to fulfill the essential job functions as described with reasonable accommodations given. Compensation and Benefits Hourly rates outlined in seasonally signed Offer Letter. Position currently ineligible for benefits as outlined in the annually signed Employee Handbook. Eligible for SICK benefits as defined by state requirements. SICK hours accrued can be located in the individual employee’s ADP WorkForce Now profile. J-18808-Ljbffr

Vice President, Media Solutions Architecture

Job Description Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world’s most experiential environments. Our award‑winning team specializes in delivering solutions for the most complex, large‑scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back. As a Diversified associate, you’ll dive headfirst into big, complex, and rewarding projects that push the boundaries of what’s possible. You’ll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion. The Vice President, Media Solutions Architecture (VP Media) is responsible for providing senior technical and advisory leadership for all media, broadcast, and live‑production projects. This role leads a team of Senior Solutions Architects and serves to direct the organization’s most senior subject‑matter authority for media‑related system architecture, solution strategy, and technical consultation. Reporting to the Vice President – Tech Ops, the VP Media operates primarily in a consultative capacity—advising clients, Sales, Engineering, and Project Teams on complex media solutions while guiding internal technical direction on task assignments. This role supports design engineers to create media solutions that are technically sound, scalable, operationally viable, and aligned with both client objectives and Diversified delivery capabilities. What You’ll Do: core responsibilities Lead and manage a team of Senior Solutions Architects specializing in media, broadcast, and live‑production systems. Serve as the senior technical advisor for all media‑related projects, providing guidance during presales, design, and delivery phases. Partner with Sales and client stakeholders to shape media system strategies, validate technical approaches, and support complex pursuits. Establish technical direction and advisory guidance for media system architecture, signal flow, timing, synchronization, redundancy, and performance requirements. Provide consultative oversight to Design Engineering and Project Teams, ensuring media solutions align with best practices and operational expectations. Assign and prioritize advisory and solution architecture tasks across the media solutions architecture team. Act as the primary escalation point for complex or high‑risk media engineering decisions and challenges. Collaborate with support roles like Project Support Engineering, Programming, and Configuration & Commissioning leadership to ensure media designs are executable and commissionable. Stay current with evolving media, broadcast, and IP‑based production technologies, translating industry trends into practical guidance for clients and internal teams. Contribute to the development of media‑specific standards, reference architectures, and best practices in coordination with Engineering leadership. Approves media system architectures and technical approaches for complex or high‑profile projects. Determines advisory engagement level and task assignment for Senior Solutions Architects. Evaluates technical risks associated with media systems and determines mitigation strategies. Guides tradeoffs between performance, complexity, cost, and operational sustainability. Determines when media‑related technical issues require escalation to executive engineering leadership. External partnership with: Client executive and technical stakeholders Media, broadcast, and production technology manufacturers Strategic media and broadcast partners or consultants What You’ll Bring: Education & Certifications: Bachelor’s Degree or equivalent experience Required Skills/Qualifications: 10 years of experience in broadcast engineering, media systems integration, or live‑production environments. 5 years of experience leading senior technical professionals or solutions architecture teams. Deep expertise in media workflows, signal transport, timing, synchronization, and redundancy. Proven ability to act as a trusted technical advisor to clients and executive stakeholders. Strong understanding of the full project lifecycle from pre-sales through commissioning. Demonstrated ability to influence technical outcomes through consultation rather than direct control. Excellent communication skills for executive, client‑facing, and cross‑functional environments. Desired Skills/Qualifications: AVIXA CTS‑D, CTS‑I, or equivalent broadcast‑related certifications. Expertise in IP‑based media transport and advanced broadcast architectures. Experience developing technical standards or reference architectures at scale. What We Offer: Along with competitive compensation, you will be eligible for the following benefits: Multiple medical plan options to suit your family’s needs Dental (including orthodontic coverage) and vision plans Company paid Basic Life, AD&D, Short‑Term and Long‑Term Disability Insurance, and Employee Assistance Plan (EAP) Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401k with Employer Match Paid Time Off and Paid Holidays Voluntary Benefits: Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Term and Dependent Life and AD&D, and Legal Services And much more Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered. If you require a reasonable accommodation to participate in the application or interview process due to a disability, please contact [email protected] so we can assist you. J-18808-Ljbffr