Marketing Specialist
Job Description Summary As a Marketing Specialist working for Taylor Morrison, you will work as part of the marketing team in the coordination and execution of assigned marketing activities in an efficient and effective manner by providing analytical, organizational and coordination support – ensuring all deliverables are created on time and accurately according to the brand standards. This is a regional position supporting multiple divisions. Job Details We trust that as a Marketing Specialist you will: (responsibilities) Monitor, track and maintain marketing request email inbox, fulfilling requests and orders via divisional process. Communicating clearly with requestors and manage deadlines from inception through the completion. Assist with project management playing a key role in the execution of our marketing programs, website, and online strategies. Work with the Creative Studio in the request of and creation of any marketing collateral/materials and ensure proper disclaimers and licensing information and complies with brand standards. Maintain and organize all collateral including floor plans, sales materials and creative samples. Administer collateral and maintain all collateral supplies, samples and files including floor plans, sales materials and creative samples. Order promotional items , floor plans and other printed collateral, shipping and inventory management. Responsible for maintenance of monthly, quarterly and annual calendars for division and community marketing programs ensuring all are created, approved and deployed as scheduled. Maintain divisional and community websites, including all content updates, the development of new community sites, posting of interactive floor plans, interactive site maps, photography, videos, links, etc. Support suite of digital home shopping tools including interactive site maps, home reservation system, self-guided tours and interactive sales office displays. Responsible for ordering, coordinating, and installation of community and model signage. Draft, edit, and proof compelling and effective copy. Maintain and organize project files, spreadsheets and other project resources as required. Responsible for maintaining various departmental reports to track success of programs. Coordinate the setup of new sales offices, the interactive sales office displays and model home experience items. Assist with the production, planning and staffing of special projects and events, Grand Openings, etc. as assigned. Schedule, gather, organize and maintain visual assets (model and community photography, virtual tours, floor plan and community videos, etc.). Assist in managing the advertising budget and following divisional process for coding and tracking invoices relating to marketing plan execution. Collaborate with architecture team to manage floor plan collateral process. Assist Area Marketing Director and Marketing Managers with all tasks as assigned to provide support to implement all marketing programs. You are willing to perform other duties as assigned. What you will need: (competencies, behaviors & attributes) Organizational Skills Critical Thinking & Problem Solving Detail Oriented Passionate, Persistent, Sense of Urgency Strong work ethic, initiative and be highly motivated Able to plan and prioritize while focusing on detail orientation and effective time management Applies creative problem-solving to address business needs and issues Able to work with team members across multiple departments Demonstrates the ability to be self-sufficient, dependable, and eager to learn with a professional, supportive attitude About you: Bachelor’s degree in Marketing, Communications, or other related field 3 years of marketing experience; real estate experience a plus You are proficient in all Microsoft Office Applications as well as have savvy computer skills You are a strong in communication skills both oral and written and use appropriate grammar, organize ideas clearly, and articulate ideas concisely You are detail oriented: organized, efficient and manages details from a variety of different sources You can effectively manage projects with the ability to prioritize, define timelines and achieve goals within specific time constraints You are collaborative and work with and across multiple departments to achieve results You maintain a professional attitude and act as a team player FLSA Status: Exempt This position is considered an exempt position for purposes of wage-hour law, which means that you will not be required to keep a time record and will not be eligible for overtime pay. Will have responsibilities such as: Office or non-manual work, which is directly related to management or general business operations Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance Essential Functions: Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. Report to assigned office and adhere to schedule Ability to access, input, and retrieve information from a computer and/or electronic device Ability to have face to face conversations with customers, co-workers and higher-level manager Ability to sit or stand for long periods of time and move around work environment as needed Ability to operate a motor vehicle if applicable Comply with company policies and procedure Physical Demands: Must be able to able to remain in a stationary position up to 50% of the time The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds *Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement. Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.
