Head of Marketing
Giving What We Can · Remote (UTC-6 to UTC3) · Full-time Sadly, in recent years, some of the biggest problems in the world have gotten worse. The decades-long decline in extreme poverty has slowed, and is set to reverse by 2030. Factory farming continues to grow, with 13 billion farmed animals killed annually in the U.S. alone. And for the first time in 50 years, there is no treaty limiting US and Russian nuclear arsenals. Giving us hope and energizing us is that research‑backed, scalable, but grossly underfunded ways to make progress on these problems exist. If the 1% richest in the world would donate 10% of their income we could within years end extreme poverty, end hunger and malnutrition, massively reduce factory farming and much, much more. And whilst every donation towards a high‑impact organisation might be small in comparison to the entirety of the problem, every donation can make an extremely meaningful difference in the lives of the individual humans or animals that benefit from it. That’s why more than 10,000 people have pledged at least 10% of their income to the world's most effective charities by taking Giving What We Can’s ?10% Pledge. The entire GWWC community already gives over $80 million every year - funding malaria prevention, global poverty reduction, animal welfare, work on global catastrophic risk and more. Our goal is 1 million pledgers giving at least $3 billion annually to high‑impact organisations. That’s roughly 100x where we are today. If we get there, it would enable the prevention of tens of thousands of deaths from preventable diseases every year, set us on track to end needless suffering of animals in factory farming, and significantly reduce global catastrophic risks, among other things. And it would set a new social norm of significant and effective giving. We're looking for a Head of Marketing to make that possible. Someone who can communicate ideas that matter with clarity and beauty, build a world‑class brand, and create the systems that turn attention into action at scale. This is a rare moment for GWWC. We have strong foundations: a brand and research‑base with real credibility, endorsements from Nobel laureates to bestselling authors, tools like the Birth Lottery that have gone viral, and a community that has donated over half a billion dollars already. What we haven't yet built is a dedicated marketing function with the leadership, strategy, and infrastructure to match our ambitions. That's what you'll do. You'll have a significant marketing budget that will scale with results as the organisation grows and the freedom to bring in talent as needed. You'll take what's already working and make it extraordinary, while building the new capabilities we need to reach audiences far beyond our current community. As some indication of what success in this role might look like, over the next couple of years your team might have: Created communication that inspires many more donors to consider the effectiveness of their donation, leading to hundreds of thousands of people making their first donation to a high‑impact organisation on Giving What We Can’s platform. Created cost‑effective and scalable methods of marketing‑led growth, whilst scaling the marketing budget from ±$300k per year to $M per year. Designed (digital) campaigns that have reached hundreds of millions of people, significantly increasing the amount of people inspired by the principles of effective giving globally. Worked with our community and our ambassadors to create video and written material both digital and physical, inspiring tens of thousands of people to take a ?10% Pledge or ?Trial Pledge. What you'll do Communicate complex ideas with clarity and warmth. Our cause areas span global health, animal welfare, and global catastrophic risks, including AI safety and nuclear risk. You'll need to develop genuine understanding of these domains and communicate about them in ways that are intellectually honest, emotionally resonant, and accessible to audiences far beyond the effective altruism community. You can take a GiveWell cost‑effectiveness analysis and turn it into a compelling social post, newsletter or keynote talk. You can explain why someone might want to donate to AI safety research without sounding like a science fiction novel. This means being the kind of person who reads our research and finds it genuinely fascinating. Create campaigns that break through. Our Birth Lottery interactive generated 230,000 impressions from a single tweet. Our "How Rich Am I?" calculator has been a quiet conversion engine for years. We need more of this: ideas that are shareable, surprising, and connect people emotionally to the case for effective giving. You'll dream up campaign concepts, create "why now" moments, and build a calendar that gives every quarter a compelling narrative. Shape how the world sees Giving What We Can. You'll be the steward of how GWWC looks, feels, and sounds across every touchpoint, from our website to our social channels to our email to our campaigns. You'll raise the bar on design, voice, and creative quality so that everything we put into the world reflects the ambition and seriousness of our mission. You know what world‑class brand and design looks like, and you won't settle for less. Own our content across channels. You'll lead content strategy and creation across email, social media, our website, and marketing campaigns. This includes short‑form video for Instagram, TikTok, and other social platforms. You should be comfortable creating or directing video content for these channels. (Note: our long‑form video program is run separately by Justin Portela, but you'll collaborate closely to amplify and repurpose that work.) You'll own the newsletter and email lifecycle: building the nurture sequences that moves someone from "I just heard about GWWC" to "I'm ready to take the pledge." Build and run our paid channels and sponsorships. With a meaningful budget, you'll build and manage paid campaigns across Google, podcasts, newsletters, Meta, LinkedIn, and whatever else you find works. You'll own the full funnel from ad creative to landing page to conversion, obsess over CAC and ROI, and know when to scale and when to cut. Build the marketing systems we need to scale. Beyond the creative and brand work, you'll develop the repeatable processes, measurement frameworks, and campaign playbooks that allow our marketing to compound over time. You'll set up proper tracking, run experiments, and build the infrastructure that turns great one‑off campaigns into a growth engine. Support our high‑profile advocate relationships. GWWC has remarkable supporters: public intellectuals, bestselling authors, top podcasters, and high‑profile entrepreneurs. The primary relationships with our largest advocates sit with our CEO and CGO. Your role is to create the marketing campaigns, assets, and moments that give these advocates compelling reasons and easy ways to amplify GWWC. The best version of this role is someone these advocates would also love to work with directly because you're that good and that thoughtful. Build your team and bring in the right talent. You have a budget to bring in specialist freelancers as you see fit; designers, copywriters, paid media specialists, video editors, SEO experts, and to make hires over time as the function grows. You'll decide what the team needs, scope the briefs or role descriptions, manage the relationships, and ensure the output meets your bar for quality. How you build – freelancers, contractors, full‑time hires, or a mix – is up to you based on what the work requires. What we're looking for We care about what you can do, not how many years you've been doing it. If you're at the start of your career but producing better work than people with ten years of experience, we want to hear from you. If you have a decade of experience and still love getting your hands dirty, we also want to hear from you. Since we are a non‑profit and we aren’t selling a product, this is a fairly nontraditional marketing role. We’d therefore encourage you to apply, even if you aren’t otherwise looking for roles in marketing, and don’t have prior marketing experience. We strongly believe that the ability to learn and get things done can be more valuable than years of experience. We'll evaluate you on your work: the quality of what you've built and created, how you present your work and ideas, and what you produce in our process. Not on your CV or credentials alone. Here's what matters: You produce excellent work, personally. You don't just manage or strategize: you write the copy, set up the email flow, build the landing page, design the social post, cut the short‑form video. You're fast, and the quality of what you produce is high. You use AI tools and modern marketing technology to multiply your output. You'd rather ship something great today than plan something perfect for next quarter. You have strong brand and design taste. You have an instinct for what looks and feels premium, modern, and distinctive. You can look at a landing page, an email, or a social post and immediately identify what's working and what's not. You can brief a designer clearly and push creative work to a level that makes people stop scrolling. You understand that for a mission this important, "good enough" design is never good enough. You think and communicate clearly about complex topics. You bring intellectual honesty and genuine curiosity to topics that range from concrete (deworming programs) to abstract (existential risk). You can move between registers: rigorous and evidence‑based when the audience calls for it, warm and human when it doesn't. People trust what you write because it's both smart and accessible. You're data‑driven but not data‑paralyzed. You set up proper tracking, run meaningful experiments, and let results guide decisions. But you also have the intuition to make calls when the data is ambiguous, and you don't need statistical proof before trying something new. You have high agency. When you see something that could move the needle, you figure out how to make it happen, even if it's outside your formal scope, even if there's no playbook, even if the first three approaches don't work. The Birth Lottery digital experience. Getting a prominent blogger to run a pledge drive. A campaign that turns a news moment into pledges. Whatever it is, you make things happen and drive results. You care about this work. You don't need to be an effective altruism expert on day one, but you need to find the core questions genuinely compelling. Why do some charities achieve 100x more impact per dollar than others? What would it mean if 1% of the world's richest 1% gave effectively? How should we weigh the interests of future generations? If these questions light you up, you'll thrive here. Nice to haves Please note that we definitely do not expect any candidate to have all of these! In our view, eagerness and aptitude to learn, high‑agency in getting things done and judgement/taste can many times be more valuable than actual experience in doing the thing. Experience building email/lifecycle marketing programs Experience running paid acquisition across Google Ads, Meta, or LinkedIn Experience with PR, media relations, or communications strategy Background working with or managing high‑profile individuals or influencers Comfort creating or directing short‑form video content Proficiency with marketing tools like HubSpot, Mixpanel, or similar Comfort with design tools (Figma, Canva) and web CMS platforms People management aptitude (you may build a small team over time) Experience in or deep familiarity with effective altruism, any of the cause areas we support, or the nonprofit sector Compensation and benefits We use a transparent, formula‑based compensation system benchmarked to local cost of living (see how we approach pay). We’re open to a wide level of previous experience and skills and therefore for this role, we expect the range to be approximately $50,000–$140,000 USD depending on location and experience. We know this is below what top marketing talent can earn at a tech company — we're looking for people who find that trade‑off worth it because of what the work achieves. Benefits include: Fully remote work with flexible hours (within UTC-6 to UTC3 for team overlap) 25 days paid leave public holidays $5,000 annual mental health support budget The knowledge that your marketing moves millions of dollars to the world's most effective charities $90k - $140k USD in New York City, United States $80k - $120k in Amsterdam, The Netherlands $60k - $100k in Barcelona, Spain $50k - $80k in Nairobi, Kenya About us Giving What We Can is working towards a world without preventable suffering or existential risk, where everyone is able to flourish. We do this by making giving effectively and significantly a norm among those who can afford it. Founded in 2009, we are best known for the ?10% Pledge, where over 10,000 people have committed to donating at least 10% of their lifetime income to highly effective charities. Our larger community of ~20,000 pledgers and donors currently gives ~$80M USD annually, of which GWWC processes and grants $30M yearly through our own donation platform. We're a lean, remote, performance‑focused team. Our impact evaluation shows a 6x multiplier: every $1 spent on our operations generates $6 in donations to highly effective charities. We’re committed to a high level of transparency. And we're growing fast. We've set ourselves the audacious goal of reaching 1 million pledgers donating $3B USD annually to high‑impact charities. The current ~15 FTE global team is mission‑focused, with strong commitment to our team and community values. How to apply To apply for this role please complete this application form. We review applications on a rolling basis and encourage you to apply early. Our process typically includes: application review → screening call → paid work test → interviews with the CGO and cross‑functional team members → paid work trial -> reference checks and interview with the CEO. We provide compensation for all work tests and trials. If you’re feeling unsure whether you meet our criteria, I’d like to strongly encourage you to apply; or reach out to HM‑[email protected] if you’re still unsure. Giving What We Can is committed to building a diverse team and strongly encourages applications from people of all backgrounds. We evaluate candidates based on their potential to excel in the role, not their credentials or career stage. J-18808-Ljbffr
