AI Marketing Manager, Marketing Futures
Overview We are looking for an AI Marketing Manager to join Intuit's Marketing Futures Team, a group embedded in our broader marketing organization tasked with defining, piloting, and scaling AI enabled and future oriented marketing capabilities. You will own the strategy and execution of AI driven pilots inside live performance marketing campaigns and channels, with a mandate to compress time to launch, expand creative variant volume, and drive measurable lift in ROAS, CTR, CVR, and incrementality across paid social, paid search, programmatic, and owned channels. This role sits at the intersection of performance media, generative creative production, and AI driven search. You will partner with paid media, creative, SEO, and web teams to embed AI into the campaign loop end to end, from creative variant generation through Adobe Gen Studio, Celtra, and other AI production platforms, to dynamic personalization at scale, to AEO and GEO optimization that captures incremental visibility in AI driven search surfaces. We are looking for a performance marketer who is an avid learner, experimenter, and builder ready to redefine how brands win in an AI native campaign environment. Responsibilities Lead AI pilots inside live performance marketing campaigns across paid social, paid search, programmatic, and owned channels, with measurable goals tied to ROAS, CTR, CVR, and incremental GNS. Own creative production at scale workflows through Adobe Gen Studio, Celtra, and emerging AI creative platforms, generating high volume on brand variants for Meta, Google, TikTok, LinkedIn, and DV360 with downstream connection to Motion for performance analysis. Partner with paid media, performance creative, and agency teams to design and run experiments that quantify AI driven lift over agency baselines on creative volume, time to launch, and channel performance. Build personalization at scale workflows that pair Adobe Gen Studio creative output with audience targeting, dynamic creative optimization, and landing page variation, with the goal of moving from campaign level testing toward audience level personalization. Develop and execute a content strategy optimized for AEO and GEO across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and emerging AI native browsers, with structured content frameworks, schema markup, and entity rich metadata that drive citation and ranking. Track and analyze AI search performance using ProFound, Adobe LLM optimizer, including SGE SERP tracking, citation rates, and brand visibility across LLM platforms, and translate findings into prioritized content and SEO actions. Build and maintain reusable prompt/skill libraries, AI assisted creative briefs, and campaign workflow templates that scale across the marketing org and reduce cost per asset. Embed within performance marketing and creative teams during tentpole campaign moments to integrate AI from ideation through production, distribution, and post launch optimization. Design and run experiments that measure AI generated versus traditionally produced creative across tentpole campaigns, tracking performance lift, production efficiency, creative quality, and operational time savings. Partner with the Head of Marketing Futures and the Data and AI Systems Lead to graduate proven pilots from skill to MCP integration to production deployment within GTM Tech and engineering systems. Build and maintain internal playbooks and knowledge assets that enable the broader marketing org to adopt AI enabled performance marketing and content practices. Qualifications 4 to 6 years of experience in performance marketing, growth marketing, or paid media, with at least 2 years focused on AI driven creative production, AEO and GEO, or generative content workflows. Hands on experience with AI creative production platforms such as Adobe Gen Studio, Celtra, Runway, Midjourney, or VEO, including building templates, training brand systems, and shipping production grade variants into ad platforms. Working knowledge of paid media platforms (Meta, Google Ads, TikTok, LinkedIn, DV360) and how AI generated creative integrates with creative testing, dynamic creative optimization, and personalization workflows. Deep understanding of how LLMs surface and cite content, with hands on experience in schema markup, structured data, entity based optimization, and knowledge graph design. Proficiency with generative AI tools for content creation (ChatGPT, Claude, Jasper, Copy.ai) and experience building prompt libraries or AI assisted editorial and creative workflows. Strong analytical skills with comfort working in data, metrics, and experimentation. Experience with performance marketing analytics (Datorama, GA4, Adobe Analytics, Amplitude) and SEO and GEO platforms (ProFound, Ahrefs, Semrush). Experience working within or alongside performance creative and campaign teams, with comfort operating in fast moving production environments for large scale marketing moments. Experience creating multi format content at scale (text, video, interactive) using AI enhanced production workflows. Excellent communication skills and comfort working cross functionally with technical, creative, performance, and analytics teams. Experience in fintech, SaaS, or regulated industries is a plus. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area $169,000 - $229,000 Southern California $154,500 - $209,000
