Senior Brand Manager
David creates tools to help people build muscle and lose fat. Our first products are protein bars, and we’re building a platform for high-protein, low-calorie, blood-sugar-friendly foods that are craveable. This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond. Role This role will own the strategy and execution of partnerships and brand marketing initiatives. You’ll help define who we align with, how we show up publicly, and how we build demand through collaborations, community, and brand. This person is equal parts strategic and hands‑on: building repeatable systems while creating moments that drive reach, conversation, and demand. Responsibilities Lead top-of-funnel growth initiatives that expand brand reach and drive new customer acquisition across influencer partnerships, brand collaborations, podcasts, newsletters, YouTube, and out-of-home advertising Identify and activate culturally relevant creators, platforms, partnerships, and moments that strengthen brand awareness and relevance Recruit, onboard, negotiate with, and manage high-performing creators, influencers, agencies, and strategic partners Develop and own creative briefs that drive consistent, high-quality, on-brand partner and creator content Collaborate cross-functionally to amplify partnerships and key brand moments across organic, paid, earned, and partner distribution channels Partner closely with the broader marketing team to create, test, and scale high-performing content, including UGC and creator-led assets, that drives both brand awareness and revenue Help shape brand storytelling, messaging, and positioning across campaigns and consumer touchpoints Maintain a high bar for creative excellence and provide feedback on partner, creator, and campaign content Brand Campaigns & Strategy Support the development and execution of integrated brand campaigns tied to product launches, seasonal moments, and cultural opportunities Partner with creative, growth, supply chain, and leadership teams to bring brand initiatives to market from concept through execution Ensure brand consistency across channels, partnerships, campaigns, and community interactions Translate consumer insights, internet culture, and social trends into timely marketing opportunities and content ideas Organic Social, Community & Social Listening Own David’s social response strategy across comments, DMs, and public conversations Identify opportunities to deepen community engagement, brand affinity, and customer loyalty through proactive interaction and conversation Program Management, Operations & Measurement Build systems to track partner performance, payouts, usage rights, contracts, and deliverables Create internal processes for briefing, approvals, timelines, reporting, and asset delivery Define, track, and optimize awareness and campaign KPIs including reach, impressions, engagement, share of voice, traffic, creator performance, and new customer growth Analyze campaign and partnership performance to generate actionable insights and recommendations Manage partnership and creator budgets to maximize efficiency and ROI Share learnings, document best practices, and run post-mortems to improve program performance over time What You’ll Bring 4 years of experience in brand marketing or a high-intensity environment (e.g., hypergrowth startup, consulting, investment banking). Strong taste and judgment - you know what’s relevant Proven experience building partnerships and/or affiliate programs that drive measurable growth Deep understanding of creator ecosystems and what makes collaborations actually work Excellent communication and relationship-building skills (you can close, manage, and retain partners) Ability to move fast and operate with high ownership in a lean environment Comfortable being both strategic and hands‑on Strong organizational skills: timelines, deliverables, approvals, and partner management Humility, curiosity, and a desire to build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat Practicalities This is a full-time role. Salary: $135,000 - $175,000 per year DOE, inclusive of cash bonus based on attainment of company targets Company equity opportunity 100% covered Health, Vision, Dental Insurance 401(k) with 4% match Additional perks, such as covered gym expenses Substantial and required PTO We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together. J-18808-Ljbffr
