Senior Vice President, Growth - West
Senior Vice President, Growth Join to apply for the Senior Vice President, Growth role at 4As Get AI‑powered advice on this job and more exclusive features. Brief description Position background The 4As is the voice of the agency community across America. The global ad industry is set to pass $1 trillion in spend this year. The U.S. is set to have $491 billion of that spend, representing 20% of U.S. GDP. To be the voice of the industry is a real and unique honor. Our work stands for shaping the direction of the industry through advocacy, research, and leadership. Over its 108‑year history, the 4As has evolved from reacting to member organization needs to setting agendas, representing a broad agency community, and amplifying constituents’ voices in a complex ecosystem of brands, platforms, creators, technology solutions, and clients. Position overview As SVP of Growth, you will lead 4As member acquisition efforts focused on agency membership growth. In this role, you will develop and execute data‑driven member acquisition strategies that drive growth and hit key success metrics. You will be a strategic thinker, capable of building and implementing sales strategies, with expertise in data analysis, CRM systems, and sales operations. You’ll be a proactive, detail‑oriented go‑getter comfortable wearing multiple hats, opening doors, building pipelines, and driving opportunities across the organization. Position Responsibilities Prospecting • Develop and implement a prospecting framework to drive revenue growth, leveraging data analysis and market insights. • Drive sales pipeline development in partnership with the EVP of Growth, defining cohesive region targets. • Lead initiatives to acquire new members through cold outreach, networking events, and industry conferences. • Foster and maintain strong relationships with key decision‑makers in target agencies. • Collaborate with marketing to implement joint go‑to‑market strategies. Pre‑Sales/Post‑Sales • Identify and pitch qualified agency prospects into membership. • Craft compelling value propositions for key roles at prospect members (Finance, HR, New Business, Media, etc.) and regularly pitch “Why 4As Membership”. • Engage 4As subject matter experts for member development and referrals. • Onboard new members to their regional relationship lead post‑application. • Oversee billing, invoicing, and CRM provisioning for each new member. • Collaborate with marketing to develop top‑notch sales collateral, presentations, and proposals. Sales Forecasting and Strategic Reporting • Provide regular sales forecasts, performance reports, and market insights to leadership. • Continuously analyze and refine strategies based on performance data and market feedback. • Track all prospecting activity via CRM sales system. Sales Strategy • Co‑architect the organization’s overarching revenue strategy. • Establish and maintain a clear revenue trajectory, including forecasting and performance analysis. • Collaborate with Member Services to identify upsell and cross‑sell opportunities. • Partner with Product to translate market needs and commercial opportunities into actionable insights. • Execute strategy across membership categories (Independent, Core Products & Services, Advanced Products & Services, Non‑members accessing 4As products). Position Requirements 15 years of sales experience, ideally in advertising and marketing Track record of meeting sales targets with a strategic agenda to transform company culture toward sales adoption Extensive network of industry contacts, able to engage C‑level executives and decision‑makers Ability to drive sales deeply into company culture Experience working with remote teams and diverse market sizes Outstanding negotiation, communication, and presentation skills Proficiency in CRM systems (Salesforce), data analysis, and sales operations Familiarity with surveys, events, research, campaigns, and all marketing areas Deep understanding of the advertising industry and continuous learning of new developments Highly organized, able to juggle multiple priorities at the VERY HIGHEST level Ability to work independently Willingness to travel occasionally for meetings and events Role may be based in any major U.S. advertising market. Preferred: New York, Chicago, Los Angeles, Atlanta, Dallas, or other U.S. locations. About the 4As A 501(c)(6) non‑profit association focused on core values of Passion, Agility, Curiosity, and Collaboration. We partner to support and champion 4As members, helping their businesses thrive and moving the industry forward. Great team with strong mission and energy Summer Fridays Week off between Christmas & New Year holidays Enviable work/life integration Volunteer days What We Do Our mission is to empower and equip members to confidently navigate the ever‑changing agency ecosystem. We help them remain relevant, positioned to compete, and equipped to thrive. We provide community, thought leadership, research, guidance, and best‑in‑class training to enable agencies to innovate, evolve, and grow. With focus on advocacy, talent, and impact, we offer community, thought leadership, research, guidance, and training that empower agencies to innovate and drive growth. The 4As serves 600 member agencies across 1,200 offices, representing more than 85% of U.S. advertising spend. The organization includes the 4As Benefits division, government relations team, and the 4As Foundation. The 4As is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and applies policies without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics. J-18808-Ljbffr
