Director of Brand, Marketing & Digital Experience
Description Spot Zero, Southern Marine Supply, and Elite Marine AC are redefining how yacht owners, captains, service providers, dealers, and boat builders support vessels around the world. From advanced water purification systems and desalination technology to OEM replacement parts, aftermarket support, and marine HVAC solutions, our companies help keep vessels operating at their best—whether they're crossing oceans, sitting at the dock, or preparing for their next adventure. We are looking for a Director of Brand, Marketing & Digital Experience who is equal parts strategist, storyteller, project leader, and growth driver. This isn't a corporate marketing role buried beneath layers of bureaucracy. You"ll work directly with executive leadership, influence company strategy, lead brand evolution initiatives, launch new products, oversee major international boat shows, transform digital customer experiences, and help shape the future of three growing marine industry brands. If you enjoy building brands, solving problems, creating momentum, and delivering measurable business results, you'll thrive here. The Opportunity The Director of Brand, Marketing & Digital Experience will lead all marketing initiatives across three distinct but complementary marine industry brands. This position combines strategic leadership with hands-on execution. Some days you'll be presenting growth initiatives to company leadership. Other days you'll be coordinating a product launch, managing a content shoot onboard a yacht, planning an international trade show, reviewing website designs, or collaborating with agency partners to bring a brand vision to life. Major Initiatives You'll Lead This is a particularly exciting time to join our organization. Over the next 12–24 months, the Director of Brand, Marketing & Digital Experience will play a pivotal role in several high-impact strategic initiatives that will shape the future of our brands and customer experience. Brand Evolution & Refresh One of our core brands is currently undergoing a strategic brand refresh designed to better position the company for future growth while preserving the trust and reputation it has earned throughout the marine industry. Working alongside our agency of record and executive leadership team, you will help guide the evolution of brand positioning, messaging, visual identity, customer experience, and market presence. This is a rare opportunity to influence the future direction of an established and respected brand. Website Transformation & Digital Experience Our organization is investing heavily in creating a best-in-class digital experience across all brands. You will lead website strategy, user experience improvements, content architecture, SEO initiatives, conversion optimization efforts, and customer journey enhancements designed to better serve customers throughout every stage of the buying process. You will work closely with our agency partners, web development resources, and internal stakeholders to ensure projects are delivered on time, on budget, and at a high standard. Shopify Integration & eCommerce Growth A key strategic initiative includes the development and expansion of our online parts and accessories business through Shopify. The Director of Brand, Marketing & Digital Experience will oversee the implementation and optimization of Shopify-powered eCommerce experiences designed to simplify purchasing, improve customer satisfaction, and support long-term revenue growth. Responsibilities include: Managing external Shopify developers and integration partners. Leading eCommerce strategy and online merchandising initiatives. Improving product discovery, navigation, and user experience. Supporting inventory visibility and product organization. Developing digital marketing campaigns that drive online sales. Creating scalable systems that make it easier for customers to find and purchase the products they need. Experience with Shopify, eCommerce strategy, digital merchandising, or online customer experience initiatives is highly desirable. Building the Future of Marine Customer Experience Our goal is not simply to launch websites or sell products online. We are committed to creating an industry-leading customer experience that makes it easier for boat owners, captains, service providers, dealers, and OEM partners to learn about our products, access support resources, purchase parts, and engage with our brands. The Director of Marketing will play a central role in helping bring that vision to life. What You''ll Own Brand Strategy & Positioning Lead brand strategy across all three companies. Maintain and evolve brand standards, messaging, and positioning. Ensure consistency across all customer-facing channels. Develop compelling value propositions and market differentiation. Identify opportunities for growth, expansion, and brand development. Growth Marketing & Demand Generation Develop marketing programs that generate measurable business results. Support dealer acquisition and dealer enablement initiatives. Drive lead generation through digital channels, content marketing, events, and partnerships. Improve marketing attribution and reporting capabilities. Create scalable systems that support long-term growth. Website & Digital Experience Own digital strategy across all websites and digital properties. Manage website development projects and optimization initiatives. Improve user experience, conversion rates, SEO performance, and lead generation. Develop landing pages, campaign experiences, product pages, and resource centers. Monitor analytics and continuously improve digital performance. Content Strategy & Thought Leadership Help position our companies as trusted authorities within the marine industry. Developing content strategies and editorial calendars. Managing photography, videography, and creative production. Creating articles, case studies, customer stories, technical content, and product marketing materials. Collaborating with internal subject matter experts to transform technical information into engaging educational content. Supporting SEO and organic growth initiatives through strategic content development. Repurposing content across websites, email campaigns, social media, training materials, and dealer communications. Product Launches & Innovation Marketing Lead go-to-market planning for new products and technologies. Develop launch strategies, messaging, training materials, and promotional assets. Coordinate cross-functional teams, dealers, distributors, and agency partners. Build awareness and excitement around new innovations. Trade Shows & Events Lead planning and execution for major domestic and international industry events, including: Fort Lauderdale International Boat Show Palm Beach International Boat Show Cannes Yachting Festival METS Amsterdam Sanctuary Cove International Boat Show Dealer meetings and training events Responsibilities include: Event strategy and planning Budget management Booth design and logistics Promotional campaigns Lead generation programs Event reporting and post-show follow-up Marketing Operations & Vendor Management Own annual marketing planning and budgeting. Manage agencies, contractors, freelancers, and technology partners. Build processes that improve efficiency and execution. Maintain project accountability and timelines. Establish KPIs and reporting systems. Analytics & Performance Monitor campaign performance and return on investment. Track website, email, social media, eCommerce, and lead generation metrics. Deliver executive-level reporting and insights. Use data to guide marketing decisions and resource allocation. Leadership Serve as the central marketing leader across all brands. Collaborate with sales, operations, service, and executive leadership teams. Build and mentor future marketing resources as the company grows. Foster a culture of accountability, creativity, collaboration, and continuous improvement. Requirements A minimum of 7 years of progressive marketing experience, with a proven track record of driving business growth through strategic marketing initiatives. Demonstrated success leading multi-channel marketing programs across digital, content, events, and brand channels. Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously. Experience overseeing external agencies, vendors, creative partners, and other third-party resources. Excellent written and verbal communication skills, with the ability to communicate effectively across all levels of an organization. A strong understanding of digital marketing, content strategy, SEO, analytics, and customer experience best practices. The ability to balance long-term strategic thinking with hands-on execution and day-to-day implementation. Proven success managing competing priorities and delivering results in a fast-paced, evolving environment. Preferred Qualifications Previous experience within the marine industry. Familiarity with the yachting industry and its customer base. Experience managing Shopify or other eCommerce platforms. Proven involvement in website redesign, digital transformation, or customer experience modernization initiatives. Experience coordinating and managing web developers, contractors, and technology vendors. Marketing experience within B2B, technical, industrial, manufacturing, or engineered product environments. Experience supporting product launches and go-to-market strategies. Photography, video production, content creation, or multimedia marketing experience. You Might Be a Great Fit If You are someone who enjoys thinking strategically while remaining actively involved in execution. You take ownership of your work, follow through on commitments, and thrive in environments where you can make a visible impact. You enjoy building brands, growing businesses, and solving complex challenges. You can effectively manage multiple priorities without sacrificing attention to detail and are energized by fast-paced, growth-oriented environments. Most importantly, you focus on outcomes rather than activity and have a natural curiosity for technology, customer experience, innovation, and continuous improvement. Why Join Us? This is an opportunity to help shape the future of three growing and respected brands within the marine industry. You will lead meaningful brand transformation and digital innovation initiatives while working directly alongside executive leadership. In this role, you will have the opportunity to influence company strategy, drive growth initiatives, and make a measurable impact on the organization’s future. You will travel to premier marine industry events, lead product launch initiatives, and help elevate the customer experience across multiple businesses. Most importantly, you will play a key role in building the next chapter of some of the industry's most respected brands in marine water treatment, marine HVAC, and aftermarket support. Build Brands. Create Experiences. Drive Growth. If you're looking for a role where your ideas matter, your work drives measurable results, and you can help shape the future of multiple growing companies, we'd love to hear from you. Work Environment & Schedule This is a full-time, in-office position | Monday–Friday | 8:00 AM–5:00 PM or 8:30 AM – 5:30 PM Pre-Employment Conditions Background screening Drug screening Compensation & Benefits Competitive Salaryplus performance based bonus opportunities Medical, Dental, Vision, and Life Insurance – company pays 100% of employee-only premiums 401(k) with company match Paid Holidays and PTO EEO Statement Elite Marine, Southern Marine Supply and Spot Zero are an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Elite Marine, Southern Marine Supply, and Spot Zero is a drug-free workplace. All offers of employment are contingent upon the completion and passing of the compliance process. J-18808-Ljbffr
