Senior Product Marketing Manager- Consumer Packaged Goods (CPG) & CX
Senior Product Marketing Manager- Consumer Packaged Goods (CPG) & CX We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. Job title: Senior Product Marketing Manager- Consumer Packaged Goods (CPG) Job summary: SAP is seeking an experienced Product Marketing Manager to drive the marketing strategy, messaging, and demand generation for our Customer Experience (CX) software solutions tailored to the Consumer Industries sector (CPG, Retail, Fashion, Wholesale). This role requires some experience in enterprise SaaS marketing, a high-level understanding of consumer industries (CPG, Retail, Fashion, Wholesale) business processes, and the ability to develop full-stack marketing plans that span the entire buyer’s journey—from awareness to adoption. The ability to work across other product areas and managers with a focus on Revenue Growth Management, Consumer Experience, Customer Data Management, Marketing Engagement, Commerce, Merchandising, and AI-driven solutions for consumer industries. What you’ll build: Develop end-to-end marketing strategies for SAP’s CX solutions in the consumer industries sector. Define messaging, positioning, and value propositions that resonate with key buyer personas (e.g., CMOs, CROs, Revenue Growth Managers, Merchandisers). Lead competitive intelligence and differentiation strategies to position SAP as the leader in consumer industries CX solutions. Collaborate with demand generation teams to execute field-level event-based and digital marketing campaigns. Create high-impact marketing and sales assets like whitepapers, case studies, battle cards, videos, webinars, and product briefs. Act as subject matter specialist, collaborating with product management, sales, and corporate marketing to define content across the buyer’s journey. Develop sales enablement tools (playbooks, training, ROI calculators) to empower SAP’s sales teams. Conduct market and customer intelligence to identify trends, pain points, and opportunities in consumer industries. Work closely with product management, sales, and industry teams to refine GTM strategies based on market feedback. Work closely with partner marketing to drive initiatives to amplify reach and adoption. Industry & Solution Expertise: Functional understanding of consumer industries business processes, specifically desirable are: Revenue Growth Management (RGM) Consumer Experience & Customer Data Management AI-driven solutions (Agentic AI, predictive analytics, personalization) Ability to translate functional software capabilities into compelling customer value propositions. Performance Analysis & Optimization: Track and analyze marketing performance metrics (lead gen, pipeline influence, campaign ROI). Continuously refine messaging, content, and GTM strategies based on data-driven insights. Accountability: Become an internally recognized expert in CX business processes and associated industry-specific innovations sought after by customers. Capable of engaging up and across the organizational structure with a leadership mindset. Ability to establish a clear connection between their work and team performance metrics, including proactive mitigation for underperforming situations. What you bring: 3-5 years of experience in product marketing within enterprise SaaS software, preferably in CX, CRM, or consumer industry solutions. Strong storytelling and content creation skills with the ability to craft customer-centric narratives. Functional industry knowledge of CPG, Retail, Fashion, or Wholesale, including high-level business processes and pain points. Competent cross-functional collaboration skills with product, sales, and industry teams. Bachelor’s degree in marketing, business, or related field. Where you belong: You’ll be part of a high‑impact team shaping the future of CX solutions for consumer industries such as CPG, Retail, Fashion, and Wholesale. The team combines deep industry understanding with enterprise SaaS expertise, working across AI‑driven solutions spanning marketing, commerce, merchandising, customer data, and revenue growth management. In this collaborative, fast‑paced environment, you’ll help deliver full‑journey experiences—from awareness to adoption—while driving meaningful innovation and growth at scale. Compensation Range Transparency SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 90 000–198 500 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected]. J-18808-Ljbffr
